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Since its early days, Google has used backlinks as a tool to evaluate the credibility and relevance of a page. The more backlinks other sites have, especially if they are from reputable pages, the more important Google is to the ranking of that page. Therefore, link building has been promoted as one of the ways of SEO, and SEO experts do everything to improve the ranking of the site by getting backlinks from other sites. In recent years, Google has adopted new policies to deal with backlinks . For example, it deals with paid backlinks and uses updates like Penguin and Fred to penalize sites that have a large number of spam backlinks.
All these policies and algorithms have caused that backlink building is not the Phone Number List same as in the past and has become a little smarter for webmasters and SEOs. As the web has grown in recent years. With the advent of social networks, digital assistants, voice search, and the virtual world getting closer and closer to the real world, it seems that counting the number of backlinks to a site is a bit illogical and outdated, and a good way to judge credibility. Not a page. Over the past few years, most search engines, such as Google and Bing, have developed the ability to evaluate site credibility and rely on other methods.
Such as referencing a website's name anywhere on the web. Such quotes and references to a brand are called linkless mentions or linkless backlinks. In this article, we will discuss in depth the impact of references without links in the future of link building and describe ways to adapt your site's SEO strategy to this new policy. How do references without links work? In the distant years, Google used PageRank to evaluate the validity of a page. The working system of this algorithm was such that each link to the site was considered as a positive vote and the more these backlinks were from pages that had more backlinks.
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