Webbased businesses can extract thousands of signals and information from the actions consumers may take on a website check a price look at an image read a review perform a search etc The holy grail of marketing has been found With increasingly sophisticated technology and data analysis software marketing can link spending on acquiring new customers directly to a set of actions performed by the customer himself wherever he performed them on the web on a mobile device or in a physical location People with their smartphones convey purchasing intentions by scanning a QR code downloading a coupon or simply walking into a store with their smartphones.
GPS active Social networks are providing a new source of demographic data that combined with Facebooks Open Graph offers the marketing function a new treasure trove of information These trends are fueling growing demand for marketing automation Indonesia Phone Number platforms such as HubSpot Marketo Eloqua and many others Outsourced web marketing activities Because the world of marketing evolves so quickly companies have been outsourcing their digital marketing efforts to external vendors to keep up The concept of outsourced marketing is actually nothing new companies have worked with advertising agencies for years .
The difference is the breadth of activities that are outsourced from the website to social media from content creation to email marketing to web analytics There are three reasons to outsource the management of digital promotion activities Lack of experience Digital marketing is constantly evolving with new technologies new platforms search engine algorithms Staying current is pretty much a fulltime job and many companies dont have the capacity and scale to do this with their staff You prefer to focus on your core business this position derives from a specific company choice many executives prefer to focus their internal resources on their business e it manufacturing .
發表於 12:24:06
