McDonald's with thousands of stores across the country the second is travel live broadcasts such as Disney The reason why these two categories can do live broadcasting is because their ecommerce attributes are higher than their local life attributes In the first category after users buy coupons through the live broadcast room they can redeem them at a store near their home or company The second category is that its coverage radius is large enough like Disney which covers users across the country But among Meituan’s million active local merchants % are small and mediumsized merchants One of their stores can only serve users
within kilometers of the surrounding area and it is understandably Austria WhatsApp Number difficult to accurately attract nearby users through live broadcast What's more you have to set up your own account buy live broadcast facilities learn operations and spend time every day to live broadcast The investment cost is too high At the same time Meituan’s core local business is also facing the impact of Douyin AutoNavi Xiaohongshu etc In particular daily active users has captured the needs
of a large number of chain local life service brands to expand and acquire customers and has rapidly expanded its local life service network Haitong International Research Report estimates that Douyin’s local life GTV total transaction volume will reach billion yuan in about onethird of Meituan’s Moreover Douyin’s attack on Meituan in the local life field will continue causing Meituan to face great challenges Looking back at Meituan over the past years its development model can be divided into two stages .
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