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In fact, before the layout of TikTok, Three Sheep's slicing content business has matured and launched the Zhongxiaoer App. After editors obtain IP authorization through online application, they can recreate the anchor's live broadcast content, and then Achieve revenue generation with goods. On Douyin, there are hundreds of accounts that specialize in Crazy小杨哥 live slicing, and almost all of these accounts are certified by the Three Sheep MCN organization, and some accounts have hundreds of thousands or even millions of fans. . The potential of content slicing is also reflected on TikTok. According to Three Sheep officials, in just three months, its editing team completed the construction of a content matrix for million fans in Southeast Asia.

Du Gang, CEO of Three Sheep Group, once revealed that they had previously con Australia WhatsApp Number sidered Indonesia as the first stop for overseas expansion, but were unable to proceed due to local policy reasons. They later chose Singapore as the first stop for Three Sheep's overseas expansion. Singapore, like Indonesia, has a high concentration of Chinese and local residents are highly receptive to products and culture from China. Moreover, the TikTok Shop Singapore site now fully supports Chinese live broadcasts and Chinese short videos, lowering the threshold for TikTok merchants to enter the Singapore market.





Chinese for conversations during the live broadcast. And as the only developed country in Southeast Asia, Singapore has a relatively complete payment system and logistics. These infrastructures are conducive to the development of Three Sheep. In addition, Singapore’s population has high spending power. Compared with other lowpriced TikTok stores in Southeast Asia, the unit price of TikTok stores in Singapore is mostly in the range of US$ to US$, which is higher than other Southeast Asian markets in the same period. This is to a certain extent Avoid price constraining sales. In the first live broadcast by local Singaporean expert shop with sasax, the cosmetics featured were Jiao Runquan, a domestic brand that has collaborated with Three Sheep.