From the overall Instagram experience

Rafimia128

Tell engaging and compelling stories through video. So, why did a feature that seemingly had so much potential fail? Let’s figure it out. WHY DID IGTV FAIL? Users' initial adoption of IGTV was promising at first, but quickly after its release, the number of downloads and interactions with the feature started plummeting. The IGTV app received only seven million downloads which account for a minuscule percentage of Instagram’s users.

and in Instagram deleted the IGTV button, but why? The truth is, there is no one big reason, rather multiple small ones. Let’s dive into them. - A fragmented user experience: This new feature was intended to be a rival to video sharing Loan Phone Number List platforms like Youtube, but it wasn’t adopted as widely as other platforms. One of the many reasons for this is that IGTV was hard to navigate, and fragmented the user's experience.







When it launched, IGTV was hidden in its own app or the icon on the top of Instagram’s home feed. The difficult access to this feature made interactions with it feel fragmented , which resulted in low views for the content uploaded to IGTV. - Creators stopped creating: Creating and editing content takes a lot of patience, especially if you are exploring a new format. The purpose of IGTV was to allow its users to film and share vertical videos, but after the views started going down, creators realized that their hard work wasn’t as rewarding as it was on