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A large number of people in an automated and customized way, at the same time? In this article, I’ll show you some steps to apply hyper-personalization to your email marketing campaigns.Spoiler: even Artificial Intelligence can help. The difference between personalization and hyper-personalization Personalization consists of using basic data to get closer to the user. Information previously provided by subscriber or collected by the company, such as first name and email address, for example. Hyper-personalization, on the other hand, goes far beyond demographics.
It’s about using behavioral information to provide an even more customized experience for each user.It’s as if that email was written just for that person, based on their interests and needs. This can be done using different channels and tools, such as Cyprus Phone Number List machine learning, geolocation, Big Data and even Artificial intelligence. Let’s look at two practical examples of emails sent by a fictitious sporting goods store. Here’s a possible personalized email: Hey, {First name}! All good? In the past you bought from our website. We want to be part of your healthy lifestyle, so we’re offering a 15% discount on selected sports products.
The voucher is valid for our e-commerce or physical stores. Now an example of a hyper-personalized email: Hey, {First name}! All good? In the last few days you bought the {UltraAir 2000 Shoes}. What did you think of this product? We want to be your partner for a healthier life, that’s why we offer you a super gift: 15% discount on our entire line of {clothing for running and walking}. Which of these examples would make you feel like the email was sent just for you? While not a practice to abandon, including just the recipient’s first name is a basic personalization.
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