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This metric shows you a person's average time as a customer and how much they spend during that period. Improving this KPI can maximize the return of each new customer. We know how hard it is to get them, so why not make the most of this after converting a lead into a customer ? Reduce marketing costs As a Marketing specialist, you are aware of the costs involved in attracting new leads from the beginning. That work includes helping them learn about your brand, getting their attention, getting them to consider options, and convincing them to buy.
The Customer Acquisition Cost (CAC) is always higher when the purchasing journey Phone Number List is longer. That is why you should focus on those who are closest to making a new purchase. Therefore, having a balance between generating leads and nurturing converted customers is the best strategy for a lower CAC. Earn predictable income A loyal customer base always consumes something from your brand. For retailers, this is a competitive advantage. Therefore, instead of working only by events to obtain income on a certain date, take advantage of the loyalty of your customers so that your business has profits throughout the year.
After all, predictable cash flow helps you plan for a steady pace of expansion ! Creating a solid user base Most customers come and go, but those who stay form a core that gives stability to your brand. A loyal audience is eager to share thoughts and data about their habits, expectations and experiences , getting to know them better will teach you how to attract more people like them. Be more attractive When a customer gives you their loyalty, it does not mean that they only want to buy more, but that they want to be part of the life of the brand, interacting with it, promoting it and participating in its initiatives. It means that the larger your loyal base, the more interaction you will get in campaigns and live experiences, as they participate, tag friends and talk about you.
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