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Advertisers to be found in this moment of user search, 2 weeks ago Google presented its most recent improvements to Discovery campaigns to make its ads more attractive and engaging. Let’s see this news. More attractive layouts Now, in addition to carousel, square and portrait formats, Discovery ads now have new product feeds. In practice, advertisers can now use images of their products and short texts with their Merchant Center catalog. According to Google, advertisers will be able to generate 45% more conversions at the same CPA when using product feeds in their Discovery ads.

We don’t know if, in practice, the results will be America Mobile Number List as promised, but it’s worth testing! Source: Google Ads Better reporting and measurement Scheduled for the end of this month, Google will launch product-level reports, allowing advertisers to track the performance of their catalog products in order to improve their results from their Discovery campaigns and video actions with more accurate data. Source: Google Ads Additionally, data-driven attribution (DDA) is available for Discovery campaigns.



This type of attribution gives credit for a conversion based on how users interact with your ads, and tracks that data to understand which campaigns convert the most. According to the company, changing its attribution has increased, on average, 6% of platform advertiser conversions. About Google updates There is no doubt that these updates come to add to and improve the work of advertisers on the ad platform.