On these platforms Improve brand visibility Every time someone interacts with your business or discusses it with others on social media your brands visibility increases This viral aspect of these technologies can stimulate positive word of mouth around your brand This aspect is particularly interesting for SMEs with limited communication budgets and cannot afford expensive advertising campaigns However we must remain aware that with poor management of social media word of mouth can turn out to be negative This is why the sincerity of the company on these platforms is essential To ensure good visibility it is important to
regularly update social media content and encourage dialogue with users Improve your aftersales service and know your customers better The characteristics of social media are particularly suitable for improving the aftersales service of your company Many companies such as Dell use their Twitter account to directly respond to customer queries regarding their products This social media application helps to quickly defuse potential conflicts and provides responsiveness in responding to dissatisfied customers This also allows you to better understand customer requests and gives the possibility of improving your C Level Contact List products and services based on this information It is vital for this type of service to respond quickly and in a constructive manner in order to satisfy the customer and show that your SME takes care of their
concerns We can wonder about the risk of transparency of an aftersales service on social media because complaints or requests are visible to everyone In reality this transparency has a positive effect on the companys image because it demonstrates that you are committed to meeting the demands of your customers Some requests are sometimes shared by several people Having the question and answer available online prevents SMEs from having to answer the same query several times Show your expertise SMEs often have unique skills and expertise in a very specific area How can we best promote them Social media offers the opportunity to demonstrate expertise and position yourself as a technical leader in your field The use of a corporate blog geared towards the skills of your company can prove useful and allow the company to enjoy a positive image among its customers This also helps create a community
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