The basic tools used by trade marketing is research.

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A thorough market research and the preferences of a subcontractor or distributor allows us to offer him appropriate products and terms of cooperation that will make him want to promote this particular brand. Trade marketing tools Leaflets that relieve the distributor of the need to educate his customers about the product. POS sales materials that perform a function similar to leaflets, i.e. they provide a setting for the product and increase the likelihood of purchasing it. Roll-ups that attract attention from afar, inform and encourage customers to buy a given product.


Commissions, which have a simple, linear relationship, encourage sellers to promote a given product. Courses and training especially those in an attractive setting that allow you to create better relationships and give sellers the knowledge necessary Middle East Mobile Number List to promote products. Competitions and gamification that introduce an element of competition between distributors, which can be quite engaging and at the same time increase sales. Trade marketing on the Internet. Tools and possibilities Trade marketing strategies are used not only offline, but also in digital marketing. However, it is worth noting that on the Internet, the approach to product display is slightly different. The most frequently used tool is banners on the main page of an online store. They appear both in the largest players on the market and in small shops, which is why we can multiply trade marketing strategies in this area.





The first one can be the home page of the Biedronka store, where the main banner shows Dallmayr products. Efficiency of Biedronka's trade marketing Photo . Trade marketing eample. Banner on the home page of the Biedronka store promoting Dallmayr products. Source: biedronka.plpl biedronka.plpl Another eample is a banner on the home page of the Intersport online store, which promotes the Columbia brand. Trade marketing effectiveness Photo . Trade marketing eample. Banner on the home page of the Intersport store promoting .