For example, quotes that are connected

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And let's be honest: Who didn't want to know what was going on with Jimmy and what would happen next? A big advantage of Instagram stories, boomerangs and snaps is that these formats can all be created directly in the respective app (Instagram, Snapchat) with any features. Here, minimal effort and great benefit go hand in hand. In that case, I advise you to just try it out a bit and familiarize yourself with the various possibilities and options of the apps. This may cost you a bit of time and additional effort at first, but you will quickly notice which of your content is suitable for stories and how you can present it in the best possible way. Quotes and sayings In principle, image content and social networks go together like pitch and brimstone.

In particular, humorous graphics such as memes or GIFs are always mentioned in connection Special Data with snackable content. Why? They can be consumed quickly, generally reach thousands of users, are often shared and spread virally. However, I would generally advise you not to rely exclusively on this popular, trivial form of image material, but rather to enhance your editorial content or your brand with slogan images that are relevant to your target group. Because in my opinion, quality should always come before quantity when it comes to images. This can affect the caption on the one hand and the presentation on the other.  to and/or refer to larger pieces of content (magazine articles, webinars, videos) have proven particularly useful. The OMT uses its Instagram series “Today's Quote” to draw attention to seminars and webinars and to provide a brief insight.



The simply brilliant thing about it is: If the user is currently not interested in taking part in an online marketing seminar, he or she has at least been provided with information – an abstract, creative definition of content marketing – “that will make him smarter”. With slogan images you can, on the one hand, bring a product to the fore, but also your brand, thereby generating traffic. NEON Magazine, for example, uses information from a section that is also established on the website for its Instagram pictures: Useless Knowledge. NEON Useless knowledge on website The Useless Knowledge section of NEON Magazine. NEON Magazine has always been known for its “useless knowledg.