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Some studies explain that CTR affects rankings, while others say it doesn't. If CTR is only part of the quality score, then CTR is not a direct ranking factor, which may explain the different results from study to study. Proportion of advertising position and annoyance How much space on all pages is taken up by ads? Google may be calculating good and bad thresholds. How many ads are there? Are they intruding too much on the main content? Are they interstitials or overlays that can't be closed? Do they follow you as you scroll? It is possible that the degree of annoyance of such advertisements has been calculated. Lack of information to describe yourself Ideally, a website should have an "About" page and a "Contact Us" page. On the About page, we would like to explain what kind of company we are, and if we wish, we would also like to include photos of the outstanding members of the company. The Contact Us page contains as much contact information as possible.
This includes addresses including street numbers, phone numbers, and contact forms. You also want to set up links from company member pages to social media and Linkedin pages (and vice versa). There's nothing worse than visiting a website and not knowing who's behind it. Important elements for e-commerce and India Phone Number financial sites HTTPS is a requirement. But I think Google is looking at more than just HTTPS or not. This is because not all encryption and its settings are the same. Google Chrome now displays a warning for incomplete HTTPS. E-commerce sites and sites that provide financial information should include information such as terms of use, handling of personal information, and contact information for customer service.
Also important is the help section and return policy. In the past, I used to make trust badges stand out. Google probably doesn't use the trust badge itself to evaluate the quality of websites, but it does increase trust for users and could potentially improve sales. *3 A seal that certifies that data collection is conducted properly. website speed Needless to say, page speed was once a factor in an ad's quality score. In today's natural search results, it is used as a type of quality evaluation.
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