Interaction with the prospect

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WHAT ARE LINKEDIN STORIES FOR? As explained by the LinkedIn team itself, the introduction of stories was born with the aim of offering a simple and fun tool for users and companies to share experiences relating to their daily working life, but also to build and consolidate significant relationships with the network. The suggestion given during the launch of the new feature was precisely to use LinkedIn Stories to publish light and fun content, easy to use, relating to one's professional and working life. The objective is, clearly, to increase the capacity for engagement and increase the average time spent on the platform . BLOGS SEO Search Intent, the key element for your content strategy Publication date When it comes to SEO optimization, keywords are important, but they are not everything.

Reading and interpreting user search intentions will help you climb Google's SERPs photo editing servies more easily The analysis of the intentions of those who type a query on Google must be part of the toolbox of any SEO Specialist and Content Strategist. By keeping the user's specific objectives in mind at the time of the search, you can create and optimize content capable of ranking among the top positions in the SERP. WHAT IS SEO SEARCH INTENT? Anyone who searches on search engines is always driven by a specific objective finding information, purchasing a product, identifying a place, etc... Keywords are not always sufficient to univocally define what the user wants and can hide different needs.



A keyword like solar panels , for example, can indicate an informative intention on the functioning of the panels, or the desire to purchase or install. Google itself often helps us understand and interpret search intent, with the ranking it assigns to the different contents. The SERP for the query solar panels shows content related to purchase and installation among the top positions, while to find the first informative result i.e. the Wikipedia page dedicated to the topic you have to scroll down. photo .png Not only. Google also inserts other elements into the SERP, providing further information on search intentions.